intro/ 简介

Nutrapple

Nutrápple 是面向北美市场的高端 DTC 益生菌品牌。项目基于海外消费者洞察与亚马逊竞品分析，以“科学与自然美学”为核心定位，通过深蓝绿色系与精致排版构建差异化视觉体系，涵盖品牌 VI、产品包装及亚马逊页面设计，塑造兼具科学信赖感与高端品质的品牌形象。

Nutrápple is a premium DTC probiotic brand developed for the North American market. Inspired by consumer insights and Amazon competitor research, the brand embraces a refined balance of science and nature. A sophisticated deep teal palette and elegant typography establish a distinctive visual identity, extending across branding, product packaging, and Amazon storefront design to convey purity, credibility, and premium quality.

client/ 客户

Wecare Bio

category / 类别

Brand Identity / Packaging / Art Direction / E-commerce

credits/ 人员

/ Rui
Brand Identity, Art Direction, E-commerce Design

/ Cai
Packaging Design, 3D Modeling

2026